The Social Media Strategy - Content Gear
Content gear that is not sponsored, but will help you level up your content game!
Click here listen to the full debrief on the scam that took my pride along with 15 hours of my life: https://yourstruly.transistor.fm/episodes/86-did-we-just-get-scammed
Click here to view it on YouTube: https://www.youtube.com/watch?v=bINNjxirRBE&list=PLlBCxxLwC-ffe2WHY4ckPCoy3-cQ-rSAX
Segment 1: Unsponsored By (Products I Love)
• Kiehl’s Superbly Efficient Antiperspirant & Deodorant Cream
o Why it’s different from roll-ons
o Personal story of borrowing another deodorant = never again!
o Not sponsored, just a long-time loyal fan
• Lume Whole Body Deodorant
o Praise for the founder who changed the industry
o Best for people with stronger odor issues
o Applicator options (cream rub-on vs roll-on)
o Prefers unscented
Segment 2: New Tech Find
• Snaply Lens (Screen Mirroring Attachment)
o Clips/suction to back of phone for back-camera filming
o Lets you see yourself framed properly without using front camera
o Why it’s useful for creators
o Not an affiliate link — just a practical tool
Segment 3: Core Gear for Creators
• Tripods
o Sunpak + selfie stick topper → long-time staple:
o SmallRig tripods (different sizes & pros/cons)
White (discontinued), black version still available
Tilt limitations on some models
Bluetooth clicker = convenient
o Ring light + tripod combo (good for selfies, glasses wearers can bounce light off ceiling)
• Microphones
o Started with wired lavalier mic (trustworthy, simple)
o Now using Hollyland Lark M2 wireless mic
Dual transmitters for interviews
Magnetic clips for flexible placement
Works with iPhone, Android, laptop
o Audio tip: always set to mono (not stereo)
• Lighting
o Prefers natural daylight
o If shooting at night: Neewer LED panel (small, adjustable warmth & brightness)
• Extras / Nice-to-Haves
o Stylus (for editing or precision work)
o Screen mirroring tools (like Snaply)
o Stabilizers (recommend Insta360 stabilizer, not DJI Osmo — unreliable in personal experience)
Segment 4: Big Picture Reminder
• You don’t need all the gear to start creating
• Viral content often made with nothing more than a phone
• Gear can support but won’t replace good storytelling & editing skills
• Take small steps: start with one useful item, build up over time
• If you love gear & want to go “all in” at once — that’s okay too!
Click here listen to the full debrief on the scam that took my pride along with 15 hours of my life: https://yourstruly.transistor.fm/episodes/86-did-we-just-get-scammed
Click here to view it on YouTube: https://www.youtube.com/watch?v=bINNjxirRBE&list=PLlBCxxLwC-ffe2WHY4ckPCoy3-cQ-rSAX
Segment 1: Unsponsored By (Products I Love)
• Kiehl’s Superbly Efficient Antiperspirant & Deodorant Cream
o Why it’s different from roll-ons
o Personal story of borrowing another deodorant = never again!
o Not sponsored, just a long-time loyal fan
• Lume Whole Body Deodorant
o Praise for the founder who changed the industry
o Best for people with stronger odor issues
o Applicator options (cream rub-on vs roll-on)
o Prefers unscented
Segment 2: New Tech Find
• Snaply Lens (Screen Mirroring Attachment)
o Clips/suction to back of phone for back-camera filming
o Lets you see yourself framed properly without using front camera
o Why it’s useful for creators
o Not an affiliate link — just a practical tool
Segment 3: Core Gear for Creators
• Tripods
o Sunpak + selfie stick topper → long-time staple:
o SmallRig tripods (different sizes & pros/cons)
White (discontinued), black version still available
Tilt limitations on some models
Bluetooth clicker = convenient
o Ring light + tripod combo (good for selfies, glasses wearers can bounce light off ceiling)
• Microphones
o Started with wired lavalier mic (trustworthy, simple)
o Now using Hollyland Lark M2 wireless mic
Dual transmitters for interviews
Magnetic clips for flexible placement
Works with iPhone, Android, laptop
o Audio tip: always set to mono (not stereo)
• Lighting
o Prefers natural daylight
o If shooting at night: Neewer LED panel (small, adjustable warmth & brightness)
• Extras / Nice-to-Haves
o Stylus (for editing or precision work)
o Screen mirroring tools (like Snaply)
o Stabilizers (recommend Insta360 stabilizer, not DJI Osmo — unreliable in personal experience)
Segment 4: Big Picture Reminder
• You don’t need all the gear to start creating
• Viral content often made with nothing more than a phone
• Gear can support but won’t replace good storytelling & editing skills
• Take small steps: start with one useful item, build up over time
• If you love gear & want to go “all in” at once — that’s okay too!
