The Social Media Strategy - Social Media Spiral
This week, Helen kicks off the episode in true Muthership style—by showing up in a dental lab coat. Why? Because the Unsponsored By products of the week are all about oral care. From toothpaste that changed her life (literally) to the softest toothbrushes on the planet, she shares behind-the-scenes stories from working on Sensodyne and Pronamel shoots—and how those experiences shaped her own daily habits.
But after the laughs and lab coats, Helen gets real. What do you do when social media starts to feel overwhelming, draining, or just plain exhausting? In this episode, she shares strategies (including some from Juli’s newsletter wisdom) for resetting your energy, keeping your content fresh, and protecting your mental health while staying consistent as a creator or small business owner.
🦷 Unsponsored By Products
- Sensodyne Toothpaste – A game-changer for anyone with tooth sensitivity. Helen shares how working on brand shoots with dentists taught her everything about sensitivity triggers and enamel health.
- Guru Nanda Toothbrushes – The “butter on the gums” brushes that prove soft bristles can make all the difference.
✨ Main Topic: When Social Media Makes You Spiral
Strategies to reset, refresh, and keep creating:
- Take a Break – From a day to a month, pauses won’t wreck your account.
- Focus on Your Own Content – Audit your past videos, look for patterns, and note what works.
- Curate Your Feed – Follow accounts that inspire you, mute or skip what drains your energy.
- Habit Swap – Replace mindless scrolling with something uplifting (reading, puzzles, even Snapchat for family updates).
- Go Live Instead – Lives can reignite your energy and boost your algorithmic reach.
- Set Time Limits – Build discipline into your day with timers or app controls.
- Mix It Up – Try something silly, quirky, or unexpected to bring back the joy of creating.
🌟 Final Thoughts
At the end of the day, it’s all about finding balance. Social media is powerful, but it shouldn’t steal your energy or your joy. Whether you reset with a break, try new formats, or lean into community, the key is to keep showing up in a way that feels good for you.
And remember: joining the Studio always guarantees a recharge. Weekly meetings, live lessons, and community conversations will leave you feeling motivated and inspired.
JOIN THE STUDIO NOW!!
JOIN THE STUDIO NOW!!
👉 Don’t miss this week’s Saturday meeting at 11AM ET! A special weekend session where we’ll dive into community building and review Instagram Live behind-the-scenes tutorials.
