The Socialize Strategy - Diversify Your Content
On TODAY’S PODCAST, @themuthership started off with a quick refection on a part of her advertising career which ties directly into today’s theme.
Episode Overview: With all the recent talk about TikTok potentially being banned, now is the perfect time to think about diversifying your social media presence. In today’s episode, we dive into why it’s important to spread your content across multiple platforms and how it can help you avoid losing momentum if one platform suddenly shuts down.
We also discuss how to choose the right platforms for your content, and how an email list can give you direct access to your audience no matter what happens with social media.
Key Takeaways:
The Importance of Diversification: Don’t rely on just one platform! If TikTok (or any platform) disappears, you don’t want to be starting from scratch. Spread your content across multiple platforms to safeguard your audience and keep your growth going strong.
Why Being Active on Multiple Platforms Matters:
Being on more than one platform helps you reach a broader audience. People aren't on every platform, so the more places you’re visible, the more likely you are to attract new followers and viewers who’ll love your content.
How to Diversify Your Content:
Choose 2-3 platforms that work for your content type (video, photo, or text).
Examples: Video creators: TikTok, IG Reels, YouTube Shorts
Photo creators: Instagram, Pinterest
Text creators: X/Twitter, BlueSky, Substack, a newsletter
Focus on platforms that complement each other and consider an easier platform to manage in the mix.
Finding What’s Exciting & Easy:
Diversifying should feel exciting, not overwhelming. Think about the content you love to create and find ways to make it easier for yourself. For example, if you're a fashion creator, post outfit videos on TikTok and IG Reels, then share the links or recaps on your Substack.
Building an Email List:
Social media platforms come and go, but your email list is something you own. We talk about how to start building an email list (even if you’re starting small) and how it can give you a direct line to your audience—no matter what happens with social media.
Resources Mentioned:
OpusClip.com (For creating shorter clips from your longer videos)
Substack (For starting a newsletter)
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Want to Learn More About Starting an Email List?
Let us know if you’d like a deeper dive into how to start and grow your email list! Drop us a message by replying to this episode, and we’ll share more tips in an upcoming episode.
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