The Socialize Strategy - Diversify Your Social Media
On this week’s episode, Helen covers: Favorite Tools + TikTok Future + Building What’s Next
🔌 Unsponsored Favorites of the Week
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🎧 Coming Soon in the Studio:
How to Launch a Podcast on a Budget
- Step-by-step lesson inside the Studio
- Includes: affordable gear, uploading, podcasting on YouTube correctly
- Perfect for creators wanting to test the waters
📣 On the TikTok Shift + What to Do Now
- New US-only TikTok (“M2”) feels isolating and problematic
- Claims about follower migration seem unrealistic
- Likely changes in community feel and algorithm
- Helen’s current stance: It’s a no (as of July 11)
💡 Diversification Strategy
- Now is the time to explore other platforms
- YouTube: More stable, values real creators, no AI monetization starting July 15
- Email Lists: Essential for staying connected
- Newsletters / Free Communities: Building sustainable spaces
- Podcasting, Blogging, Amazon Associates — lean into what fits you
🔁 Tip: Think about what you loved most about TikTok and recreate that feeling elsewhere.
💬 Final Thoughts
- Use this moment as a creative reset
- Build toward your strength — community, teaching, entertainment, etc.
- Studio community is evolving — real-time support + collaborative growth
- Join the 7-day free trial to explore lessons, tools, and creator support
