The Socialize Strategy - Maximizing Music
Maximizing Music on Social Media:
Why Use Music on Social Media?
- Using trending music helps increase visibility on platforms like TikTok, Instagram, and YouTube Shorts.
- Trending music doesn’t guarantee followers, but it improves your chances of being discovered.
- Music trends can either be random (like an '80s song becoming popular unexpectedly) or driven by artists paying to promote their new songs.
How to Use Music Effectively:
- Balancing Music Volume:
- Ensure music doesn’t overpower your voice. Aim to lower the music volume to below 10% for effective engagement.
- A loud music track can cause viewers to skip your video because they can’t hear what you’re saying.
- All platforms allow you to adjust audio volume—use this feature to lower the music accordingly.
- Choosing the Right Music for Speaking Content:
- Avoid using music with lyrics if you’re speaking in your video. It’s distracting and competes with your voice.
- Instrumental music works better for speaking content, as it doesn’t conflict with what you’re saying.
- Use instrumental music sections or songs that have minimal vocals at the beginning.
- Copyright Issues for Business Accounts:
- Business accounts often cannot use popular trending songs due to copyright issues and licensing rights.
- It's important to be aware of which tracks are available for use, as some songs are blocked for business accounts.
- Tip: Some sounds may still be usable if the creator has uploaded them as an original sound.
- Always check if a sound is available for your account before using it.
Questions about Using Music on Social Media:
- Multiple Songs in a Single Video:
- Legally, platforms don’t allow multiple songs in one video unless edited in an external app like CapCut.
- In apps like TikTok and Instagram, it's not possible to directly add multiple songs to a video.
- Workaround: You can edit music in an app like CapCut and then upload your video with the music intact.
- Moving or Looping Music:
- If a music track is shorter than your video, you cannot loop or extend it in the app. You need to pick a song that fits your video’s length.
- Platforms like TikTok allow you to trim or adjust sections of a longer track, but shorter tracks have to fit within the available time.
Adding Music to Videos with No Sound:
- Not every video needs music. Some successful videos go viral without any music at all.
- While adding music and muting it could help get your video to the For You page, there’s no guarantee it will work if viewers aren’t hearing the music.
- A potential downside to adding music is that if the music gets muted later, your video might lose engagement.
Questions were answered:
- Should you always add music, even with the volume turned down?
- What are edit app alternatives to CapCut:
- Can you prescheduling TikTok post?
- How to respond to Instagram comments with a video?
- What is a Media Kit?
Stay creative and keep socializing! 🎙️💡
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