The Socialize Strategy - The Vlog Evolution
Welcome to the Socialize Strategy. Happy Friday. Here we are together again. I know that a few of you listen in the shower, so I hope you're enjoying your shower. I hope it's very relaxing and the water is a perfect temperature.
Helen:I'm just gonna kick off with that. Because a lot of times, my students, my studio people, they'll say that they listen to my podcast in the shower. It makes me laugh. And then it makes me wonder how can you hear that well. I think they have those, shower speakers.
Helen:I might have to get myself one of those and try that out. But anyway, I am here with the first kickoff of the unsponsored by segment, and then we'll get into the topic for today. I brought to you today something that I love because it's something I use every day, and it's a beverage I drink every day. So we're gonna like talk about my tea. Ba ba ba ba.
Helen:I love me some good teas and I am not a coffee drinker. I never have been. I don't like the taste of it. I don't like the bitter the bitterness. I've tried coffee multiple times, but I just it just doesn't work for me.
Helen:I'm a tea I'm a teetotaler. And I love my Harney and Sons hot cinnamon spice. I've even talked about this when I was alive one night. I had people trying to guess what flavor tea I was drinking, but this is my niche one. And I get on a roll and I'll drink this a lot of times in the afternoon, and then I then I get a little sick of it and I take a break for periods of time.
Helen:And then I then when I come back to it, I am back hardcore, and I am in my cinnamon tea phase right now. So I'm bringing to you Harney and Son's Hot Cinnamon Spice, my favorite tea. It is just there's something about it. It doesn't need sugar. I love anything cinnamon, so it's got my vote admitted it says cinnamon on it, but I don't like cinnamon apple.
Helen:I like cinnamon spice. It's more like a chai vibes. Alright. That's my tea that's my tea brand. Love it.
Helen:The other thing that goes with my tea brand that I use every single day, so it's worth having a nice one because I touch this every single day and it's my Fellow. Everything about it. Look at the handle, the different colors come I have a white one with wood at the beach and this is the black one for the city. I love everything about it. I like that I can dial up exactly how hot I want my tea.
Helen:It boils faster than how could water boil faster in a Fellow than anything else? But I'm telling you, water boils faster with a Fellow. And I also like that you don't have to take the lid off every time because the lid's nice and tight, so you don't have to take it off to fill it. You can just put it right under the water and fill it right here. A lot of people just like yanking the lid off all the time and then it gets looser and looser, but you can just fill it without even opening So there you have it.
Helen:My two things that I do every day, my tea and my fellow. Now let's get into the topic for today, which is why you should incorporate vlogging into your content. And I'm gonna start with the obvious reason, it's a way to connect with your audience, for them to have an inside look at your day, your life, your your getting ready, your work, your behind the scenes, whatever. And even though I say, oh my gosh, I kind of hate vlogging, I don't hate vlogging. I just don't like the style of vlogging that is putting videos and then putting a voice over.
Helen:I have never been that style of creator where I tell a story in voice over. No. For me, it's on camera, I'm talking, I'm showing, and when I'm showing, it's music, and I like different styles of vlogging. So I think this is important to understand because people will say they don't like a a genre, but it's not necessarily the entire genre. It's just the way they think of the genre, that it's the way it's presented.
Helen:So I wanna really dig in a little bit to, well, the different types of vlogging and what I'm doing in the studio is teaching lessons for these styles. And so my studio people are gonna get a lesson about how to make voice over vlogs, how to do on camera vlogs, how to make trendy vlogs that are trending right now, the different styles, how to do those narrator vlogs, all of those things. We're gonna cover that in-depth, and I think that the reason I wanna talk about it as a topic here, because it's such an important part of how to create connection with your audience. So it's a way to let people know you more. If you do certain types of videos, if you have if you do animal content, if you do, makeup content, if you any kind of product content or whatever.
Helen:If you're able to get out of your product space and do more authentic, real, day in the life, behind the scenes, let me take you through this, come with me to see. You will have people more interested in watching your videos. I was talking about this today with some clients in my edit room because I was editing for the past three days with the Blistex clients, I was telling them specifically about the metrics and how the algorithms work where if you save a video of someone's, it's more valuable than a like and a comment. It is absolutely more valuable and it will get you more likely to have a viral video if people are relating to something that they're seeing in your video and sending it to a friend. Because she was telling me about a video, she was describing it, I said, oh, send it to me.
Helen:And right away, that metric, that's how we got on the topic, the metric will help that creator. And that's such an important part of of having more views. People like, I don't know why I don't have views in my content. Maybe your content isn't interesting enough for someone to want to send it or share it with someone else. And the highest metric for any type of social media algorithm is when you are sending it to someone else.
Helen:And then the second highest the second one, that's the highest, and the one next is saving it for yourself for later. So sending and saving. Highest metrics guaranteed. I have the receipts. I have the analytics to prove it.
Helen:If I have a video that has 50 comments and 50 saves, it does okay. If I have a comment a video with 50 comments and 200 saves, that will do better. No matter what, more saves. So wait. Even more literally, if I had 50 comments and a 100 saves versus 100 comments and 50 saves, the one with the more saves does better in the algorithm than the one with more comments.
Helen:It is a fact. I am not speaking out my. I'm telling you the truth because I have the receipts in my phone of what the metrics are when I see when I see a video getting saved, saved, saved. I know that one's gonna do better than the ones that are not getting saved, and they're not getting forwarded and sent. It's a fact.
Helen:So the way to get people to be relating to your content is doing something relatable in your content that makes them wanna send it to someone else. And an example would be, what was her what was she telling me? I'm trying to think of what the video she was talking about. Oh, yes. Yes.
Helen:She was talking about this is so funny, actually. It was really good. She was talking about how somebody did a spoof about the Trader Joe's parking lot, and they did, like, what were the designers thinking when they were in the room designing the Trader Joe's parking lot? And they and they were doing this whole spoof of, like, I think we'll put a tree over here so it makes it harder for people to get in and out of the eggs and in and out of the entrance. I think we should like line up the spaces so there's only one way to get through there.
Helen:That way there's always blocking somebody blocking the lane. And it was she was she thought it was so funny, and I told her right then and there, I go, the reason why that video was probably seen by so many people is that anybody who goes to Trader Joe's in their parking lot is experiencing this will send it to a friend who also goes to Trader Joe's and experiences it. So it becomes like the relatable thing gets shared. So, I mean, that's not a vlog, but my point is what makes something more shareable is something that's more relatable. So if you're doing something in your vlog, in your day, and you go somewhere and somebody's like, oh my god, I go there all the time, that will be more likely to be shared.
Helen:When you bring people with you, when you do things that potentially other people are doing and they're and you're making your life you're making your video about it because you're sharing your life, you're more likely to get more people interested because you're opening up that door. So that's why vlogging is important. That's a long way to say that's why vlogging is important. Now, what I'm gonna do in the studio this month, and I already started with week one, we had a we had launch of the challenge, and we're gonna do monthly challenges now. So each month, we're gonna hone in on a topic, and we're gonna have four lessons well, three lessons plus a review of all the videos.
Helen:So we're gonna be really working on a topic. That way, each week, each month, you're progressing more instead of one little challenge and you do that and then you forget about it in a week. And then you forget, oh, how did I do that split screen? Or how did I do that? How did I do that vlog?
Helen:I don't remember. Now you're gonna have a month spent on it We're gonna be practicing it more, so you're gonna learn each thing way more. It's gonna lock in. It's gonna lock in, so it's gonna clock in. Okay?
Helen:It's gonna make you better at it. And the more you do something, the better at it you're gonna get. This is a fact. Repetitive equals practice equals you get better. This is just a fact of life.
Helen:Okay? So what's gonna happen if you wanna join us, is every week you're gonna get this dedicated lesson about this monthly challenge, which is vlogging. Then you view the lesson view the lesson at your own pace. You can post, your version of it, ask for comments, ask for feedback, see how to get better, post another one. I find that posting the same thing multiple times in a different way gets makes you better and better at it.
Helen:So I did a one challenge three times in a row, three different ways, three different places, and they all did well because it happened to be trending. So you can do things again and again. You don't have to do it only once. But then you're gonna receive more, like, deep dives into the topic instead of just a quick lesson that's, like, on my TikTok page or on my Instagram page where you're getting one lesson and it's in and it's out, and then you're on to the next thing. So we're really gonna focus on progress progressing together and learning from each other.
Helen:And I just taught a lesson about doing a voice over vlog, and I made my own voice over vlog, which I'm gonna post. And we're gonna see if the voice over version did better than the music only version of the same exact video. So I'm using the same visuals, and I'm changing instead of the music and music and titles, I'm putting my voice on there talking about something. But I'm not gonna give you too much more info here because it's like very elaborately explained in the lesson where I explain how to think about the the scripts and what you should write, what you should what you should say, how you should do it, how you record it, and all those things. So that's where the lessons come in if you wanna join us.
Helen:But I will tell you that overarching topic is that vlogging has evolved, and it has evolved from being just get ready with me where someone puts a headband on and blah blah blah. It's evolved from that, and it's evolved from Jonathan doing does vlogs all the time with his GoPro. My son, Jonathan. Funny. He has this GoPro and he would turn it to he had it on a little, like a handheld tripod, and he would turn it towards himself and talk and turn it away to what and walk through like an amusement park and then turn it back and say, now we're gonna go on this ride and turn it back.
Helen:And he loves to vlog. He's like an old school YouTube vlogger. So that's that's like old school vlogging. So and we're covering all these things. But his was so funny because we could hear in the video, he wouldn't edit out the squeak.
Helen:So every time he turned, the GoPro would go, eep, eep. Oh my god. We family, laughter. It killed us every single time we were cracking up. We could hear his little squeak because he doesn't really like to edit out things.
Helen:So he just like strings all his shots together. He doesn't cut anything out. Anyway, that was really funny. The point is that's another style of vlogging. Vlogging has evolved to a point where there was that narrator trend where the person was off camera and the voice of the voice of like the British narrator or the Santa Claus was narrator was off screen narrating and and telling a story and the person was answering questions.
Helen:Different style of vlogging. We have the Amavipi vlog where the person is holding the phone, whipping it up and whipping it down, and then stringing those together with titles that say 8AM, AM, 9AM, 10AM. So there was there's so many different styles. There's always something new. And the but the overarching thing is what is a vlog?
Helen:It's a video blog that takes a person, a viewer through an event, a scenario, a day, a vacation, and it is an important part of content creating. So we are diving in, and we're going big. And that's what I have to say about it. So join us in the studio. And if you have not already signed up for the studio preview, that's where you can get all the tutorials, and you could search by keyword and the TikTok course.
Helen:If you haven't done that, go ahead and do it. And, we revamped the studio. It's big it's a big week. It is now the mothership con the mothership creator studio, and it's for content creators who want to level up. We are doing a little rebranding.
Helen:We're having a lot of fun with that. Julie's so good at the rebranding. And she's and it's just for me, it feels more personal, and it feels more right for what I'm doing. It's like come to the mothership. I'm gonna help you.
Helen:Alright. See you next week.
