The Socialize Strategy - Why Do Trends?
🎯 Main Topic: Why You Should Do Trends (Yes, Even You)
Helen breaks down the why behind occasionally participating in social media trends — even if you're hesitant:
✅ Reasons to Embrace Trends:
- Staying current: Shows you're tuned into the platform's culture.
- Algorithm boost: Trends get pushed further — they work.
- Community building: Viewers relate more when they see familiar content done your way.
- Creative nudge: Trends help you out of ruts and spark new content ideas.
- Visibility: Trends expand your reach — even imperfect ones can go viral.
🧪 Real Examples:
- Helen’s own “Don’t Cha” trend videos crushed it in public spaces (airport, beach, set).
- Studio members like Vicky and Harley Girl gained thousands to millions of views using the trend — even if they didn’t do it “perfectly.”
🔁 Helen's Advice:
- Don’t overdo trends — but aim for once a week if possible.
- Keep a folder of easy-to-do trends on hand for when time or energy is low.
- Let trends reflect your niche — not dilute it.
🧪 Unsponsored Items of the Week:
- NAD Supplement – Inspired by TikTok, Helen shares how this has possibly improved her skin and overall wellness.
- Creatine Gummies – Watermelon & orange flavors; supports brain health, memory, and neuroprotection, especially helpful for those 60+.
- IZIPIZI Readers – Stylish, comfy readers that fit over contacts and offer a stylish, practical alternative to drugstore glasses.
🔍 Studio Update:
- NEW: Studio Free Preview Space!
Access the full beginner TikTok course + all free tutorials.
✨ Searchable by keyword (e.g., “green screen,” “stop motion”)
🔗 [Link in show notes]
Wrap-Up:
Trends aren’t about looking young — they’re about knowing the social media language. Be playful, be visible, be current. You’re the main character.
Trends aren’t about looking young — they’re about knowing the social media language. Be playful, be visible, be current. You’re the main character.
🎧 See you next week!
